250 reasons to gather

EVENT ACTIVATION / PRINT / SOCIAL

Created for America’s 250th anniversary, 250 Reasons to Gather celebrates the foods, makers, and traditions that bring people together. The campaign turned Goldbelly’s nationwide network into 250 stories of hometown pride, nostalgia, ritual, and connection.

At the center of the campaign was United Cakes of America, a July 3rd event at Wölffer Estate in the Hamptons: a cake-tasting exhibition celebrating America through iconic cakes from across the country. A collectible newsprint piece was created in conjunction with the event, bringing all 250 reasons together in print, while the larger campaign extended the stories across social.