Art direction & merch design for the brand’s first merch line since the '90s to life. Custom patterns celebrate the snack’s playful spirit, adding vibrant, retro-inspired designs to summer staples like bike shorts, swim trunks, tees, and camp shirts. Retro convenience store photo sets were brought to life to capture the brands nostalgia.
Patterns & Merch Concepts
Product Design
Set Plan & Execution
Shoot
Web Assets
